another definition in the dictionary:
Corporate_Patro-advertising which encourages customers to patronise the firm. See Corporate Advertising.
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
see also:
Australian_Mark
an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Bu ...
another definition in the dictionary:
Product_Line_Br-a brand name applied to several products within a product line. See Product Line, Individual Brand Name, Family Brand, Corporate Branding.
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
Commission
a payment made to a salesperson based on a percentage of the value of the goods sold. ...
another definition in the dictionary:
Non_Family_Hous-singles and non-related individuals living together, the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
Pricing_Strateg
the element of a firm's decision-making concerned with the setting of prices that will attract the t ...
another definition in the dictionary:
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
Channel_System
a method of linking customers and intermediaries by means of an integrated communication network, pr ...
another definition in the dictionary:
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
Advertising_Exp
one presentation of an advertisement to an audience, advertising managers must decide how many 'expo ...
another definition in the dictionary:
Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
