another definition in the dictionary:
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
Consumerism
a social movement intended to safeguard the rights of consumers.
see also:
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
another definition in the dictionary:
Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.
Negotiated_Pric-a price agreed upon for the supply of goods or services by both buyer and seller.
FACTS
abbrev. Federation of Australian Commercial Television Stations. ...
another definition in the dictionary:
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
Judgment_Sample
a type of non-probability sample used in gathering primary data in marketing research, the sample is ...
another definition in the dictionary:
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
Product_Categor
the specific generic to which a good or service belongs, for example, while Fanta is a brand name, t ...
another definition in the dictionary:
Service_Variabi-see Variability.
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Quota
any restriction imposed by law on the quantity of a product which can be produced or imported, a for ...
another definition in the dictionary:
Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
Reactive_Market-marketing activities forced upon an organisation by competitive action, defensive strategies. See Proactive Marketing Strategies.
