another definition in the dictionary:
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
see also:
Benjamin_Frankl
see Balance Sheet Close. ...
another definition in the dictionary:
Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
Physical_Distri
the management and control of the activities involved in the storage, handling and movement of goods ...
another definition in the dictionary:
Customised_Mark-in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.
Closing_Signals-see Buying Signals.
Battle_of_the_B
a term used in reference to the often intense competition between manufacturers' brands, wholesalers ...
another definition in the dictionary:
Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.
Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.
Import_Quota
a government-imposed limit on the number, quantity or value of a product to be imported, usually to ...
another definition in the dictionary:
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
Breadth_of_Prod-see Width of Product Line.
Oligopolistic_C
a competitive situation in which there are only a few sellers (of products that can be differentiate ...
another definition in the dictionary:
Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
