another definition in the dictionary:
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Idea_Screening-see Screening.
the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Informative_Adv
advertising intended to inform rather than to persuade or remind. ...
another definition in the dictionary:
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
Problem_Solving
an approach to selling in which the salesperson works with the buyer to evaluate alternative solutio ...
another definition in the dictionary:
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
FOC
abbrev. Front-of-Counter. ...
another definition in the dictionary:
Model-a set of variables and their interrelationships which are designed to represent some some real system or process. See Macromodel, Microanalytical Model.
Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
Incentive_Marke
the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more freq ...
another definition in the dictionary:
Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.
Likert_Scale-ch respondents indicate their level of agreement with a statement by choosing the appropriate response from a scale, eg. strongly disagree, disagree, undecided, agree, strongly agree.
Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for ...
another definition in the dictionary:
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
Reactive_Market-evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.