Marketing Dictionary

another definition in the dictionary:

Employee_Poachi-the act of enticing key employees from one competing firm to another.

Control_Oriente-a system of pricing in which a product's price is controlled by government or by some regulating body.

Containerisatio

the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.



see also:

Product_Line_Ex
one of four possible segmentation strategies (with concentrated segmentation strategy, market segmen ...

another definition in the dictionary:

Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.

Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.

Interviewer_Bia
intentional or unintentional prompting by a marketing researcher which affects the interviewee's res ...

another definition in the dictionary:

Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.

Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.

Mail_Order_Sell
a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the g ...

another definition in the dictionary:

Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.

Copyright-protection in law afforded to authors, musicians, artists, etc. in respect to the works they have created.

Order_Filling_C
warehousing, transportation, order processing, billing and collection of payments. ...

another definition in the dictionary:

Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.

Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.

Buying_Cycle
the time taken by an organisation to complete its decision to buy. ...

another definition in the dictionary:

Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.

Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.


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