another definition in the dictionary:
SBU-abbrev. Strategic Business Unit.
ROI-abbrev. Return on Investment.
Continuum_of_Pl
the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
see also:
Model_Bank
a variety of mathematic models used in a marketing information system to simulate real-life situatio ...
another definition in the dictionary:
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...
another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...
another definition in the dictionary:
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Progressive_Com-a sales commission system in which the commission rate increases as the salesperson sells more goods. See Regressive Commission.
Product_Mix_Wid
the number of distinct product lines manufactured or distributed by an organisation. See Product Lin ...
another definition in the dictionary:
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
Competition-see Competitors.
Paretopoly
a market situation in which there are a few large sellers and many smaller ones. ...
another definition in the dictionary:
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.
