another definition in the dictionary:
Shopping_Goods-consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase. See Convenience Goods, Specialty Goods.
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Contract_Carrie
a transportation firm operating exclusively in one industry and contracted to particular firms.
see also:
Corporate_Adver
a form of institutional advertising focussing not on a particular product or product range but on th ...
another definition in the dictionary:
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Services_Charac-the features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability. See Inseparability, Intangibility, Perishability, Variability.
Goods_Services_
the idea that products contain elements of both goods and services in varying degrees. ...
another definition in the dictionary:
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
Limited_Line_St-the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.
Ad_Hoc_Marketin
marketing research conducted in response to a specific, one-time-only need. ...
another definition in the dictionary:
Brand_Familiari-the awareness consumers have of a particular brand.
Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.
Situation_Analy
the process of gathering information on the internal and external environments to assess the firm's ...
another definition in the dictionary:
Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
Registered_Desi
a form of legal protection against the copying by a competitor of the external appearance of a produ ...
another definition in the dictionary:
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Above_the_Line_-advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.
