another definition in the dictionary:
Functional_Modi-see Feature Modification.
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
Contract_Manufa
the production and marketing by agreement of a company's product by an overseas firm.
see also:
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...
another definition in the dictionary:
Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
Fringe_Benefits-benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefits are subject to taxation in Australia.
Organisational_
see Industrial Services. ...
another definition in the dictionary:
Receiver-the target of a message in the communication process.
Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.
Limited_Problem
buying situations in which a purchaser has had some previous experience but is unfamiliar with suppl ...
another definition in the dictionary:
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.
Managerial_Judg
a forecasting method in which predictions about the likely level of sales for a specified future per ...
another definition in the dictionary:
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Buying_Allowanc
a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. pu ...
another definition in the dictionary:
Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.
Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
