Marketing Dictionary

another definition in the dictionary:

Cooling_Off_Per-a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.

Product_Develop-a growth strategy in which the firm develops new products for existing markets.

Control_Oriente

a system of pricing in which a product's price is controlled by government or by some regulating body.



see also:

Product_Knowled
detailed knowledge of a product's features and benefits required by a salesperson to persuade a pros ...

another definition in the dictionary:

Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.

Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.

MCA
abbrev. Media Council of Australia ...

another definition in the dictionary:

Product_Life_Cy-a concept which draws an analogy between the span of a human life and that of a product, suggesting that, typically, a product's life consists of four stages - introductory, growth, maturity and decline, the concept is used as a tool to formulate marketing strategies appropriate to each of the stages.

Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.

Business_Mix
the combination of businesses in which a firm is engaged. ...

another definition in the dictionary:

Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.

Pricing_Strateg-the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.

Consumer_Sales_
excluding advertising, personal selling and publicity - intended to motivate potential purchasers of ...

another definition in the dictionary:

GNP-abbrev. Gross National Product

Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.

Follow_Up
the vital final stage in the selling process, the salesperson's call-back upon a client after the or ...

another definition in the dictionary:

Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.

Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.


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