another definition in the dictionary:
Demand_Backward-a pricing method in which an estimation is made of the price that customers are willing to pay for a given product, this price is then compared to the per unit cost to see if it meets the firm's profit objectives.
Silent_Close-a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.
Controlled_Allo
see Planned Economy, Command System.
see also:
Hidden_Objectio
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objec ...
another definition in the dictionary:
Captive_Product-a product made specifically to be used with another, such as a refill with a ball-point pen, a blade with a razor, a battery with a torch, etc.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Multichotomous_
a closed-ended question in a marketing research questionnaire in which a respondent must choose one ...
another definition in the dictionary:
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Scrambled_Merch-see Scrambled Assortment.
Brand_Developme
a ratio of brand consumption intensity to population intensity by country, state, city, region, etc. ...
another definition in the dictionary:
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
In_Store_Media-in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
Sales_Planning
the assessment of the current situation in a sales region, the setting of objectives, the formulatio ...
another definition in the dictionary:
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
Informative_Adv-advertising intended to inform rather than to persuade or remind.
Experimental_Va
the variables a researcher manipulates in conducting an experiment, also called Explanatory Variable ...
another definition in the dictionary:
Product_Recall-the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable.
