another definition in the dictionary:
Generic_Competi-products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Convenience_Pro
a category of consumer product purchased frequently and with little thought and effort.
see also:
KISS_Principle
acronym for 'Keep It Simple and Straightforward' ...
another definition in the dictionary:
Custom_Marketin-marketing activity in which a company attempts to satisfy the unique needs of every customer, also called Market Atomisation Strategy. See Disaggregated Market, Complete Segmentation, Customised Marketing Mix.
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Fear_Appeals_in
advertising messages which use fear as their focus, often employed in public service announcements, ...
another definition in the dictionary:
Inertia_Buying-consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the same brand over and over again without consideration of other brands.
Pre_Ticketing-the practice by a vendor of placing a tag on each product sold listing its particular style, size, colour, etc, the pre-ticketing is designed to make re-ordering easier for a reseller.
Personality
the distinctive character of an individual, used as a basis for the psychographic segmentation of a ...
another definition in the dictionary:
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
Franchising
an arrangement in which a supplier grants a dealer the right to sell a product in return for some pe ...
another definition in the dictionary:
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.
Foreground_Radi
a term used in reference to pre-recorded or live radio programs featuring music and commercial annou ...
another definition in the dictionary:
Direct_to_Home_-see Direct-Response Selling.
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
