another definition in the dictionary:
Non_Family_Hous-singles and non-related individuals living together, the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Conversional_Ma
marketing activity intended to get people to change their ideas and attitudes about something they dislike.
see also:
Pass_Up_Method
handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially ...
another definition in the dictionary:
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Balance_Sheet_C
a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'ar ...
another definition in the dictionary:
Operating_State-a statement of the financial results of a company's operations during an accounting period.
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
Sensory_Retaili
a recent trend in retailing in which the retailer attempts to position the store and attract custome ...
another definition in the dictionary:
Line_Pruning-see Product Line Pruning.
Display_Aids-see Visual Aids.
Probability_Sam
a sample in which each individual within a total population has a known chance of being chosen. ...
another definition in the dictionary:
Brand_Awareness-see Brand Familiarity.
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
Compensation_Me
handling a buyer's objection by admitting the validity of the objection but pointing out some advant ...
another definition in the dictionary:
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
