another definition in the dictionary:
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
Cooling_Off_Per
a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.
see also:
Proactive_Marke
marketing activites which anticipate competitive action and attempt to forestall it, offensive strat ...
another definition in the dictionary:
AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.
Critical_Path_A-a planning technique used to keep projects on schedule, a flowchart shows time allotments and priorities for each activity.
Mass_Marketing
a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, ...
another definition in the dictionary:
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Planning_Horizo
the total timespan covered by a firm's marketing plans, the length of the planning horizon is common ...
another definition in the dictionary:
Decoding-the step in the communication process in which the receiver accepts and interprets the message. See Communication Process, Encoding.
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Near_Pack_Premi
a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who ha ...
another definition in the dictionary:
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
Media_Vehicle-a specific medium for the transmission of an advertiser's message.
Front_of_Counte
the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display ...
another definition in the dictionary:
Price_Brand-see Fighting Brand.
Oligopsony-a market situation in which there are only a few buyers.
