another definition in the dictionary:
Evoked_Set-brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the Consideration Set. See Inept Set, Inert Set.
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Cooperative_Adv
advertising sponsored by two or more organisations to promote the goods or services of each.
see also:
Cents_Off_Deal
see Price Packs. ...
another definition in the dictionary:
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
Delphi_Techniqu-a forecasting method in which a cordinator seeks predictions from experts who revise their opinions in light of the opinions of the others until some degree of consensus is reached.
Bells_and_Whist
the optional features built into a basic product to satisfy or impress as large as possible a number ...
another definition in the dictionary:
Purchase_Allowa-see Off-Invoice Allowance.
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
Interviewer_Bia
intentional or unintentional prompting by a marketing researcher which affects the interviewee's res ...
another definition in the dictionary:
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Place_Marketing-marketing activity intended to promote an awareness, and favourable opinion, of a particular place or region.
Performance_App
an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a ...
another definition in the dictionary:
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Backward_Market-see Reverse Marketing Channel.
Benefit_Segment
the division of a market into groups or segments on the basis of the particular benefit sought by ea ...
another definition in the dictionary:
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
