Marketing Dictionary

another definition in the dictionary:

Bartering-exchanging goods for others of equal value.

Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.

Copycat_Product

a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.



see also:

Physical_Distri
the storage, handling and movement of goods within an organisation and their shipment to customers. ...

another definition in the dictionary:

MCA-abbrev. Media Council of Australia

Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.

Geocentric_Appr
an approach to global pricing in which affiliate or subsidiary companies supply information about lo ...

another definition in the dictionary:

District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.

Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.

Reinforcement
the reward or punishment delivered by a particular response to a stimulus. ...

another definition in the dictionary:

Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.

Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.

Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commo ...

another definition in the dictionary:

Date_Stamping-See Open Dating.

Inflation
an economic situation in which rising prices result in a fall in the purchasing value of money. ...

another definition in the dictionary:

Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.

Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.


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