another definition in the dictionary:
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
Core_Product
the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
see also:
Segmentation_Ba
geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be ...
another definition in the dictionary:
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
Piggybacking
a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of compl ...
another definition in the dictionary:
Self_Liquidator-a form of consumer sales promotion in which money and proof of purchase of a product (package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal retail price, also called a self-liquidating premium.
Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'
Product_Audit
a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to asses ...
another definition in the dictionary:
Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.
Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.
Reciprocity
a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing pre ...
another definition in the dictionary:
RDC-abbrev. Regional Distribution Centre.
Low_Touch_Servi-customer service characterised by a low level of personal contact with customers, low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.
Budget_Determin
see Advertising Budget Determination. ...
another definition in the dictionary:
Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.
Critical_Path_A-a planning technique used to keep projects on schedule, a flowchart shows time allotments and priorities for each activity.
