another definition in the dictionary:
Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Corporate_Image
advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertising, Corporate Image.
see also:
Product_Line_Pr
reducing the depth of a product line by deleting less profitable offerings in a particular product c ...
another definition in the dictionary:
Product_Based_C-see Product Form Competitors.
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
Clutter
All non-programming time on radio and TV, this includes time given to advertsing commercials, statio ...
another definition in the dictionary:
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
Department_Stor
a large retail store offering a wide variety of goods in different departments. See Full-Line Depart ...
another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.
Fishyback
a term used in the physical distribution of goods to refer to a system of transportation requiring t ...
another definition in the dictionary:
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...
another definition in the dictionary:
Empty_Nesters-those in the stage of the family life cycle where the children have all grown up and left home, typically, empty nesters are at the peak of their earning potential, and are an excellent market for travel, leisure and sporting goods, and home improvement merchandise. See Family Life Cycle.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
