another definition in the dictionary:
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Consumer_Behavi-the behaviour of individuals when buying goods and services for their own use or for private consumption.
Corporate_Logo
a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or organisation, a form of institutional reminder advertising.
see also:
Sales_Administr
a marketing control measure used to determine whether the amount spent on sales administration in a ...
another definition in the dictionary:
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Marketing_Depar
a division within a company with responsibility for the planning and co-ordination of all marketing ...
another definition in the dictionary:
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
Complexity
the degree of difficulty which a purchaser of a new product has in understanding it, a major determi ...
another definition in the dictionary:
Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Benefits_Sought
the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segment ...
another definition in the dictionary:
Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
Marketing_Conce
a business orientation or philosophy that holds that organisational success is dependent upon the ef ...
another definition in the dictionary:
Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
