another definition in the dictionary:
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Corporate_Strat
see Strategic Planning.
see also:
Standard_Test_M
a form of test market in which the company selects a small number of representative cities in which ...
another definition in the dictionary:
Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Marketing_Objec
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given perio ...
another definition in the dictionary:
Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.
Fluctuating_Dem-demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.
Researcher_Cont
a form of nonprobability sampling in which the researcher selects the respondents in a marketing res ...
another definition in the dictionary:
Marketing_Consu-independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.
Market_Atomisat-see Complete Segmentation, Custom Marketing.
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...
another definition in the dictionary:
Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.
ADMA-abbrev. Australian Direct Marketing Association.
Price_Fixing
agreement or collusion between competitors to maintain certain fixed price levels to avoid competiti ...
another definition in the dictionary:
Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
