another definition in the dictionary:
Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
Non_Family_Hous-singles and non-related individuals living together, the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.
Corporate_Verti
a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
see also:
Implementation
the stage in the marketing management process when plans are put into action. See Marketing Manageme ...
another definition in the dictionary:
Service_Variabi-see Variability.
Company_Mission-see Corporate Mission.
DIY_Goods
goods produced for the 'do-it-yourself' market. ...
another definition in the dictionary:
Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.
Exclusive_Assor-an assortment strategy in which a reseller decides to carry the product line of only one manufacturer. See Assortment Strategies, Broad Assortment, Deep Assortment, Scrambled Assortment.
Product_Line_Mo
a strategy in which items in a product line are modified to suit modern styling and tastes and re-la ...
another definition in the dictionary:
Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Industrial_Sell
all forms of personal selling to organisational and industrial buyers of products for resale, or for ...
another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Selling_Formula-various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.
Sales_Analysis
the break-down of sales figures by region, product, customer, market, etc. for a given period as a c ...
another definition in the dictionary:
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Cognitive_Disso-a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
