another definition in the dictionary:
Equipment_Based-Services in which machinery or equipment plays a significant role in delivering, for example, automatic telling machines play a significant role in the delivery of banking services. See People-Based Services.
Planning-see Strategic Planning, Marketing Planning, Sales Planning.
Corrective_Adve
advertising to correct erroneous claims or misleading messages in previous promotional announcements.
see also:
Data
facts or information gathered in a marketing research study. See Primary Research, Secondary Researc ...
another definition in the dictionary:
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
AMI-abbrev. Australian Marketing Institute.
Product_Line_Fe
a strategy in which certain items in a product line are given special promotional attention, either ...
another definition in the dictionary:
Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.
Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...
another definition in the dictionary:
Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.
Comparative_Inf-one of three types of influence exerted on consumers (with informational influence and normative influence) by reference groups, comparative influence occurs when the reference group provides the means by which consumers compare their beliefs, attitudes and behaviour - the more similarity there is between a consumer's opinions and those of his or her reference group, the greater the comparative influence of that group. See Reference Group, Informative Influence, Normative Influence.
Reactive_Market
marketing activities forced upon an organisation by competitive action, defensive strategies. See Pr ...
another definition in the dictionary:
Special_Event_P-reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to attract customers.
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Real_Positionin
the modification of a product offering so that it delivers more satisfactorily the benefits that buy ...
another definition in the dictionary:
Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
