another definition in the dictionary:
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
Brand_Acceptanc-see Brand Loyalty.
Counter_Adverti
advertising sponsored by pressure groups in opposition to certain products.
see also:
Account_Represe
a salesperson with direct responsibility for one specific major account or a group of major accounts ...
another definition in the dictionary:
Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
Assemblers
wholesaling firms specialising in the buying of small quantities of farm produce to resell to other ...
another definition in the dictionary:
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Class_Rate
the standard charge for the shipment of goods by a carrier. ...
another definition in the dictionary:
Lagged_Effect-see Lagged Response.
Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.
Herzberg_s_Theo
a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfact ...
another definition in the dictionary:
Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.
Middleman_s_Bra-see Private Brand.
Cultural_Values
ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society. ...
another definition in the dictionary:
Employee_Poachi-the act of enticing key employees from one competing firm to another.
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
