Marketing Dictionary

another definition in the dictionary:

Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.

Curbside_Sales_-informal coaching or training of a sales representative by a supervisor in the field. See Buddy System, Formal Training, On-the-Job Training.

Counterfeiting

the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.



see also:

Promotional_Pri
the temporary pricing of goods and services at lower than normal levels for a special promotional ef ...

another definition in the dictionary:

Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.

Market_Diversif-a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.

Licensed_Produc
marketing plans and actions based on the use of licensed characters. See Licensed Characters. ...

another definition in the dictionary:

Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.

Goals
aims of a broad, long-term nature as opposed to objectives which are more explicit and relate to a s ...

another definition in the dictionary:

Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.

Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.

Credit
the allowance of time in which to pay for a purchase. See Consumer Credit. ...

another definition in the dictionary:

Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.

Marketing_Expen-a marketing control measure used to determine whether the cost of the marketing activities engaged in to produce the level of sales in a given period was excessive, total marketing expenses are expressed as a percentage of total sales revenue.

Diffusion_Proce
the manner in which an innovative technology spreads across a market group by group according to the ...

another definition in the dictionary:

Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.

Employee_Poachi-the act of enticing key employees from one competing firm to another.


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