another definition in the dictionary:
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
Countertrade
a system of international trade based on bartering, such transactions may or may not involve cash payments.
see also:
Promotional_Cam
a coordinated series of promotional efforts built around a single theme and designed to achieve a sp ...
another definition in the dictionary:
ASIC-abbrev. Australian Standard Industrial Classification.
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Response_Bias
the inclination of respondents in a marketing research survey to give the answer that they believe t ...
another definition in the dictionary:
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
NQT
abbrev. New Qualitative Technologies ...
another definition in the dictionary:
Global_Brands-brands sold to world markets with essentially the same promotion.
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
AFMA
abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand. ...
another definition in the dictionary:
Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
Expert_Forecast
a sales forecasting method in which outside specialists or industry experts - economists, academics, ...
another definition in the dictionary:
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Opportunity_Ana-see Marketing Opportunity Analysis.
