another definition in the dictionary:
Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.
AIO_Statements-expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.
a system of international trade based on bartering, such transactions may or may not involve cash payments.
Pull_Strategy
promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than t ...
another definition in the dictionary:
Advertising_Imp-see Impact.
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.
Price_Brand
see Fighting Brand. ...
another definition in the dictionary:
FAS-abbrev. Free-alongside-Ship (at port of export).
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
On_the_Job_Trai
sales training given in the field rather than in a formal classroom setting. See Curbside Sales Trai ...
another definition in the dictionary:
Decision_Making-choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called Problem Solving.
Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
Call_Back_Appro
making a second or subsequent attempt to sell to a particular buyer, usually presenting the product ...
another definition in the dictionary:
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Media_Vehicle
a specific medium for the transmission of an advertiser's message. ...
another definition in the dictionary:
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Marketing_Resea-the aims or purpose of a marketing research study, objectives are often a expressed as hypotheses to be tested.