another definition in the dictionary:
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.
Coupon
a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
see also:
Source_Objectio
an objection by a prospective buyer levelled against the firm represented by the salesperson. ...
another definition in the dictionary:
JIT-abbrev. Just-In-Time Inventory System.
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...
another definition in the dictionary:
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
Channel_Power-the circumstances - economic or social that allow one channel member to control another. See Channel Captain.
Divisional_Mark
a marketing manager with responsibility for the marketing activities of one of the operating divisio ...
another definition in the dictionary:
Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.
Fluctuating_Dem-demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.
KIPS
abbrev. Key Influence People. ...
another definition in the dictionary:
Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
Channel
see Marketing Channels. ...
another definition in the dictionary:
Downside_Inelas-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside inelasticity means that there is no significant increase in demand as the price falls. See Downside Elasticity, Upside Elasticity, Upside Inelasticity.
