another definition in the dictionary:
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
Group_Prospecti-finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, etc. See Prospecting.
Creative_Sellin
an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.
see also:
Marketing_Organ
the structure of the marketing function within the organisation, the two most commonly used approach ...
another definition in the dictionary:
Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.
Expected_Value_-see Expected Return Model.
Psychodrama
a qualitative marketing research technique in which respondents are asked to engage in impromptu rol ...
another definition in the dictionary:
Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.
Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Off_Price_Retai
a retail store specialising in buying leading brand items in bulk for resale at discount prices. ...
another definition in the dictionary:
Competitive_Sco-the breadth or narrowness of an organisation's focus as measured horizontally by the range of industries, market segments, or geographical regions it targets, or vertically by the degree to which it is integrated.
BCG-abbrev. Boston Consulting Group.
Close
the critical stage in the selling process when the salesperson attempts to obtain the buyer's commit ...
another definition in the dictionary:
Marketing_Datab-data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.
Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
Quick_Ratio
one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing c ...
another definition in the dictionary:
Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
