Marketing Dictionary

another definition in the dictionary:

Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.

Market_Opportun-the matching of an identified market opportunity to an organisation's objectives and resources.

Credit_Terms

conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.



see also:

Organisational_
the way in which a firm has arranged its lines of authority and communication, and allocated duties ...

another definition in the dictionary:

Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.

EEC-abbrev. European Economic Community.

Profit_Sharing
a compensation system in which employees are awarded a share of the company's profits to encourage i ...

another definition in the dictionary:

DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.

Moral_Pricing-a pricing method used where the product is socially or politically sensitive and costs are difficult to identify.

Paretopoly
a market situation in which there are a few large sellers and many smaller ones. ...

another definition in the dictionary:

Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.

Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.

Follower_Role
see Market Follower. ...

another definition in the dictionary:

Counsellor_Appr-see Adviser Close.

Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.

Amiable_(Social
one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespe ...

another definition in the dictionary:

Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.

Corporate_Famil-see Family Brand.


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