Marketing Dictionary

another definition in the dictionary:

Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.

Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.

Critical_Path_A

a planning technique used to keep projects on schedule, a flowchart shows time allotments and priorities for each activity.



see also:

Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...

another definition in the dictionary:

Decision_Flow_D-see Decision Tree.

Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.

Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...

another definition in the dictionary:

Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.

Cooling_Off_Per-a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.

GNP
abbrev. Gross National Product ...

another definition in the dictionary:

Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.

Horizontal_Dive-a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers. See Concentric Diversification, Conglomerate Diversification.

Customer_Driven
a system of distribution designed with customer requirements rather than a company's convenience in ...

another definition in the dictionary:

Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.

Sender-the originator of the message in the communication process, also called the Source. See Communication Process.

Evoked_Set
brands that a buyer is aware of, and thinks well of, when considering a purchase , also called the C ...

another definition in the dictionary:

Delivered_Prici-a pricing method in which the final price to the buyer is adjusted to include transportation costs, the seller takes responsibility for arranging delivery but adds the cost to the quoted price. Four widely used methods of delivered pricing are single-zone pricing, multiple-zone pricing, base-point pricing and freight-absorption pricing. See Base-Point Pricing, Freight-Absorption Pricing, Multiple-Zone Pricing, Single-Zone Pricing.

Forward_Integra-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration, Horizontal Integration.


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