Marketing Dictionary

another definition in the dictionary:

Consumer_Durabl-a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture. See Consumer Non-Durables.

Price_Fixing-agreement or collusion between competitors to maintain certain fixed price levels to avoid competition. See Horizontal Price Fixing, Vertical Price Fixing.

Cross_Elasticit

a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.



see also:

Buyer_Dissonanc
see Cognitive Dissonance. ...

another definition in the dictionary:

Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.

Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.

Follow_the_Lead
a pricing strategy adopted by firms which copy the market leader's prices. ...

another definition in the dictionary:

Creative_Sellin-an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.

Incentive
an inducement to buy, incentives include special price deals, premiums, contests, etc. ...

another definition in the dictionary:

Multilevel_Mark-a form of direct selling in which distributors of a product attempt to locate and sell to end-users and to others who will become distributors.

Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.

Horizontal_Pric
the practice, usually unlawful, of sellers of different brands of the same product making agreements ...

another definition in the dictionary:

Blanket_Purchas-a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time, also called a Blanket Contract.

Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.

Distributor_s_B
a brand owned or controlled by an organisation, the primary economic commitment of which is to distr ...

another definition in the dictionary:

Reorder_Level-see Economic Order Quantity.

Micromarkets-markets in which the volumes of demand are relatively small owing to the fragmentation or splintering of mass markets, markets in which there is great diversity in the needs and wants of customers. See Mass Marketing.


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