another definition in the dictionary:
Sliding_Commiss-a compensation method in which salespeople are paid commissions at a changing rate depending on the quantity sold. See Progressive Commission, Regressive Commission.
Benjamin_Frankl-see Balance Sheet Close.
Cultural_Values
ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
see also:
Single_Product_
the decision by a producer to offer only one product variant with few, if any, options. ...
another definition in the dictionary:
Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.
Product_Form_Co-firms offering slightly different variants of the same basic product.
Intraorganisati
an organisation's internal environment, the forces arising from the organisation's formal structure ...
another definition in the dictionary:
Micromarkets-markets in which the volumes of demand are relatively small owing to the fragmentation or splintering of mass markets, markets in which there is great diversity in the needs and wants of customers. See Mass Marketing.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Incremental_Cos
an approach in which the price of all additional units produced after the fixed costs of production ...
another definition in the dictionary:
Citizen_Action_-one of the several types of public which may influence an organisation's decision-making, a group within a community which may exert pressure on an organisation to act in a certain way, pressure groups. See Pressure Group, Publics.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Booz,_Allen_and
a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in ne ...
another definition in the dictionary:
Brand_Recogniti-the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but has no preference for it. See Brand Insistence, Brand Preference.
Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.
Inter_type_Chan
discord among members of different types at the same level of a marketing channel, eg. department st ...
another definition in the dictionary:
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
