Marketing Dictionary

another definition in the dictionary:

Corporate_Logo-a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or organisation, a form of institutional reminder advertising.

Delayed_Quotati-an industrial pricing method in which the seller delays quoting a price until delivery, the method protects the seller against cost over-runs and production delays.

Curve_Fitting

a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.



see also:

SELECT
acronym for Situation analysis, Explicit statement of the problem, Laying out the research design an ...

another definition in the dictionary:

Employee_Poachi-the act of enticing key employees from one competing firm to another.

Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.

Statistical_Ban
a range of statistical techniques used in analysis in a marketing information system to discover the ...

another definition in the dictionary:

Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.

Sales_Branch-a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.

Paretopsony
a market situation in which there are a few large buyers and many smaller ones. ...

another definition in the dictionary:

Differentiated_-the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively, a segmented approach to marketing.

Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.

Compensation_Me
handling a buyer's objection by admitting the validity of the objection but pointing out some advant ...

another definition in the dictionary:

Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.

Price_Floor-A price, usually imposed by law, below which market prices are not permitted to floor, also called a Floor Price. See Price Ceiling.

Pre_Ticketing
the practice by a vendor of placing a tag on each product sold listing its particular style, size, c ...

another definition in the dictionary:

Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.

Communicability-the extent to which the benefits of a new product are likely to be noticed and discussed by consumers, a major determinant of the rate of new product adoption.


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