Marketing Dictionary

another definition in the dictionary:

Arm_s_Length_Pr-the price which various governments force companies to charge to discourage 'dumping' abuses, the arm's length price is the price charged by competitors for the same or similar product.

Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.

Customary_Price

the traditional price, the price that consumers expect to pay for a certain product.



see also:

Market_Developm
a strategy by which a company seeks growth by taking its existing products into new markets. ...

another definition in the dictionary:

Scrambled_Merch-see Scrambled Assortment.

Advertising_Goa-a particular communication task to be accomplished with a specific target audience in a given period of time.

Shipping_Packag
outer packaging (cartons, for example) in which products are packed for storage and transport. See P ...

another definition in the dictionary:

Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.

Competitive_Env-that part of the company's external environment which consists of other firms vying for patronage of the same market.

Distribution_Ba
pricing methods designed to recover or offset the costs associated with the shipment of goods to dis ...

another definition in the dictionary:

Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.

Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.

AFCO
abbrev. Australian Federation of Consumer Organisations. ...

another definition in the dictionary:

Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.

FOB-abbrev. Free-on-Board.

Organisational_
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and ...

another definition in the dictionary:

Per_Capita_Inco-average income per person in a population.

Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.


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