another definition in the dictionary:
Minor_Decisions-see Minor Points Close.
Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
Customer_Driven
a system of distribution designed with customer requirements rather than a company's convenience in mind.
see also:
Product_Item
a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock- ...
another definition in the dictionary:
Carryover_Effec-the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.
Single_Zone_Pri-see Delivered Pricing, Uniform Delivered Price.
Direct_Denial_M
handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections. ...
another definition in the dictionary:
Routine_Rebuy-see Straight Rebuy.
Scanning-see Environmental Scanning.
Sponsor_Trainin
pairing sales recruits with experienced salespeople who are responsible for their training in the fi ...
another definition in the dictionary:
Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
Extensive_Decis
see Extensive Problem Solving. ...
another definition in the dictionary:
Oligopsony-a market situation in which there are only a few buyers.
Advertising_Pla-the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
Group_Influence
members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or pur ...
another definition in the dictionary:
Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.
Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.
