another definition in the dictionary:
Celebrity_Testi-advertisements featuring endorsements of products by well-known personalities from the field of entertainment, sport, politics, etc.
Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
a system of distribution designed with customer requirements rather than a company's convenience in mind.
Sliding_Commiss
a compensation method in which salespeople are paid commissions at a changing rate depending on the ...
another definition in the dictionary:
Prototype-rly version of a new product made or built specifically for trialling and testing.
Purchase_Allowa-see Off-Invoice Allowance.
Personal_Income
the wages, salary, etc. earned by an individual. ...
another definition in the dictionary:
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Information_Uti-the value given to a product by virtue of the fact that it can provide the user with information that is useful. See Utility.
Brand_Franchise
the loyalty that attaches to a well-managed brand. See Brand Extension. ...
another definition in the dictionary:
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources. ...
another definition in the dictionary:
Sales_Potential-an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.
Non_Profit_Orga-organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.
Innovators
the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innova ...
another definition in the dictionary:
Kotler_s_Black_-a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the 'black box' to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.
Call_Planning-the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.