another definition in the dictionary:
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Customer_Orient
see Customer-Oriented Management.
Customer_Orient
see
Customer_Orient
a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.
see also:
Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...
another definition in the dictionary:
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.
Channel_Flows
the flow of physical goods and services, title, promotion, information and payment along a channel o ...
another definition in the dictionary:
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Marketing_Ethic-the standards or moral principles governing the marketing profession.
Brand_Repositio
changing the appeal of a brand in order for it to attract new market segments, brand repositioning m ...
another definition in the dictionary:
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
Product_Concept
see Product Orientation. ...
another definition in the dictionary:
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Objections
any form of sales resistance offered by a buyer to a salesperson. ...
another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
Manufacturers_R-see Manufacturers' Agent.
