another definition in the dictionary:
Idea_Screening-see Screening.
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Customer_Record
a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.
see also:
Percentage_of_S
a method of setting a budget for promotion in which the sum to be expended in a given period is a fi ...
another definition in the dictionary:
Limited_Service-a wholesaler providing less than the full range of services of some other wholesalers but attempting to compensate for this by offering lower prices. See Full-Service Wholesaler.
Creative_Sellin-an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.
Puffing
the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than cle ...
another definition in the dictionary:
Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.
Inventory-finished goods stored in a warehouse.
Growth_Rate
see Market Growth Rate. ...
another definition in the dictionary:
Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.
Commercial_Trav-a late nineteenth century term of American origin for a salesperson.
Sales_Aptitude_
tests used to determine the suitability of applicants for positions in the sales force. ...
another definition in the dictionary:
Common_Market-a group of geographically associated countries limiting trade barriers among member nations and applying common tariffs to products from non-members, also known as regional trading blocks. See European Common Market.
ASC-abbrev. Advertising Standards Council.
Contract_Carrie
a transportation firm operating exclusively in one industry and contracted to particular firms. ...
another definition in the dictionary:
Consumer_Durabl-a classification of consumer products consisting of goods with a long useful life, such as cars, electrical appliances and furniture. See Consumer Non-Durables.
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
