another definition in the dictionary:
Resale_Price_Ma-a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.
Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
Customer_Retent
maintaining the existing customer base by establishing good relations with all who buy the company's product.
see also:
Cues
an environmental entity (advertisement, sign, store display, etc) which results in a specific respon ...
another definition in the dictionary:
Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Product_Knowled
detailed knowledge of a product's features and benefits required by a salesperson to persuade a pros ...
another definition in the dictionary:
Mall_Intercept-a type of marketing research interview, typically, respondents are chosen in shopping centres.
Drop_Error-a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error, New Product Development.
Macromarketing
the study of marketing decision-making from a societal perspective. See Micromarketing. ...
another definition in the dictionary:
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Inventory
finished goods stored in a warehouse. ...
another definition in the dictionary:
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Cash_Discount
a reduction in price offered to a buyer in return for prompt settlement of account. See Discount. ...
another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.
