another definition in the dictionary:
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
Homogeneous_Sho-shopping goods perceived by consumers to be essentially the same in quality and attributes, price is consequently the deciding factor. See Heterogenous Shopping Goods, Shopping Goods.
Customer_Traini
training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.
see also:
Skimming
see Market Skimming Pricing. ...
another definition in the dictionary:
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.
Bargaining_Powe
the strength or influence one party has in a business negotiation, the capacity of one party to domi ...
another definition in the dictionary:
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
Countermarketin-marketing activity intended to abolish interest in, and demand for, a product.
Piggybacking
a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of compl ...
another definition in the dictionary:
Brand_Awareness-see Brand Familiarity.
Polyopsony-a market situation in which there are no large buyers but many small ones.
Desk_Jobber
see Drop Shipper. ...
another definition in the dictionary:
Advocacy_Advert-a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
Marketing_Consu-independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.
Open_Bid
a system, common in the government market, of calling for bids from selected suppliers. ...
another definition in the dictionary:
Battle_of_the_B-a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
