another definition in the dictionary:
Post_Purchase_E-the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Involvement Product.
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Customised_Mark
in international marketing, a marketing program uniquely designed for a particular country. See Complete Segmentation, Custom Marketing, Disaggregated Market, Market Atomisation Strategy.
see also:
Image_Persisten
the idea that images may persist long after an organisation has changed, for example, one government ...
another definition in the dictionary:
Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
Competitive_Dep
attempting to change the beliefs of buyers about the attributes of a competitor's product, the attem ...
another definition in the dictionary:
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Nonverbal_Commu
the transmission of a message from sender to receiver without using words. See Body Language, Kinesi ...
another definition in the dictionary:
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually ...
another definition in the dictionary:
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
Monopoly-a market situation in which there is only one seller.
Risk
the chance a purchaser takes that the product will not function as expected or satisfy the felt want ...
another definition in the dictionary:
Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.
Slippage-in sales promotion, the percentage of purchasers who fail to redeem an offer made with the purchase.
