another definition in the dictionary:
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
DMA
See Designated Marketing Area.
see also:
Normative_Influ
the influence exerted on an individual by a reference group to conform to its norms. ...
another definition in the dictionary:
Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.
Closed_Promotio-a sales promotion which is available only to a specific, high-potential target, for example, a bank might wish to target graduating university students and send coupons to them by mail. See Open Promotion.
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
another definition in the dictionary:
Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
Channel_Conflic-discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Conflict, Marketing Channels, Vertical Channel Conflict.
Competitive_Ana
the assessment of the strengths and weaknesses of competing firms. ...
another definition in the dictionary:
Oligopolistic_C-a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.
Oligopsony-a market situation in which there are only a few buyers.
Audimeter
an electronic device to record which particular television channel is tuned to by a household, marke ...
another definition in the dictionary:
MRO_Supplies-abbrev. Maintenance, Repair and Operating supplies.
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
Corporate_Brand
associating the name of a corporation with the individual brand name in product marketing, usually t ...
another definition in the dictionary:
Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.
Cold_Canvassing-see Cold Calling
