another definition in the dictionary:
Bias-see Interviewer Bias.
Cross_Over_Sell-see Cross-Selling.
DPI
abbrev. Disposable Personal Income.
see also:
Non_Family_Hous
singles and non-related individuals living together, the increase in the number of non-family househ ...
another definition in the dictionary:
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
Brand_Label
a label which gives the brand name of the product. ...
another definition in the dictionary:
ADvertising_to_-the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
Full_Line_Strat
the decision by a producer to offer a large number of product variations in a product line. See Limi ...
another definition in the dictionary:
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Bait_Advertisin
an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any ...
another definition in the dictionary:
Merchant-_an independent marketing intermediary.
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Consumer_Non_Du
a classification of frequently purchased consumer goods, non-durables are items which are consumed i ...
another definition in the dictionary:
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Manchester_Man-an old term for a salesperson, originally used in reference to salespeople hired by textile firms in Manchester, England, in the late eighteenth century to sell the goods produced by the developing factory system.
