Marketing Dictionary

another definition in the dictionary:

Death_of_Salesm-a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.

Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .

Daily_Activitie

a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.



see also:

Small_Order_Pro
the problem of coping with sales orders which are so small that the cost of filling them offsets the ...

another definition in the dictionary:

Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.

Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.

ABS
abbrev. Australian Bureau of Statistics. ...

another definition in the dictionary:

Combination_Bra-emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.

Niche_Marketing-see Concentrated Marketing

Return_on_Inves
a measure of a firm's profitability in which profits are expressed as a percentage of investment. ...

another definition in the dictionary:

Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.

Outbound_Telema-telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing.

Marketing_Plann
a systematic approach to the achievement of marketing goals. Steps in the process include situation ...

another definition in the dictionary:

Company_Mission-see Corporate Mission.

Legal_and_Polit-factors in government, the law and the regulatory system which affect the way an organisation operates.

Familiarity_Sca
a scaling device for measuring a target audience's awareness and knowledge of a company or its produ ...

another definition in the dictionary:

Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.

Cash_Flow-the money required by a company to meet expenses in a given period.


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