another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Daily_Sales_Pla
a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be visited, the objectives of each call, and the anticipated outcomes.
see also:
Awareness_Set
the brands of which a consumer is aware, normally, the awareness set will be less than the total set ...
another definition in the dictionary:
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Multiple_Zone_P
see See Delivered Pricing, Zone Pricing. ...
another definition in the dictionary:
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
Reorder_Level-see Economic Order Quantity.
Product_Audit
a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to asses ...
another definition in the dictionary:
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Chlorofluorocar
chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, ...
another definition in the dictionary:
NAM_Teams-see National Account Marketing
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Gap_Analysis
the determination of the methods and techniques used to fill the 'gap' between corporate sales and f ...
another definition in the dictionary:
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Sales_Promotion-a form of promotion which encourages customers to buy products by offering incentives, such as contests, coupons, sweepstakes, samples, free gifts and so on, one of the four major elements (with advertising, personal selling and publicity) of the promotion mix.
