Marketing Dictionary

another definition in the dictionary:

R_and_D-abbrev. Research and Development.

Learning_Curve-a graphical representation of the way in which average unit cost of production decreases as output rises, also called an Experience Curve.

Database

eting.



see also:

Experience_Curv
see Learning Curve. ...

another definition in the dictionary:

Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.

Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.

Order_Cycle_Tim
the time between placement of the order by the customer and the receipt of the merchandise. ...

another definition in the dictionary:

Sales_Wave_Expe-a technique used to test consumer reaction to new products prior to full-scale commercialisation, new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.

Disjunctive_Mod-a model used in the study of consumer decision processes to evaluate alternative brands, the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.

Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...

another definition in the dictionary:

DPI-abbrev. Disposable Personal Income.

Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.

Follow_Up
the vital final stage in the selling process, the salesperson's call-back upon a client after the or ...

another definition in the dictionary:

Pre_Testing-the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.

Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.

Promotional_Cam
a coordinated series of promotional efforts built around a single theme and designed to achieve a sp ...

another definition in the dictionary:

Budgeting_Model-see Computer Modelling.

ENP-abbrev. Expected Net Profit.


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