Marketing Dictionary

another definition in the dictionary:

False_Objection-see Hidden Objection, Objections.

Marginal_Revenu-the change in total revenue that results from selling an additional unit.

Database_Market

the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.



see also:

Multi_Channel_M
a system in which a producer uses more that one channel of distribution, commonly, producers who use ...

another definition in the dictionary:

ABS-abbrev. Australian Bureau of Statistics.

Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.

Knockoffs
a colloquial term used in reference to new product innovations which are almost identical, look-alik ...

another definition in the dictionary:

Shelf_Facings-the number of units of a product that are visible at the front of a retail store shelf, generally, high-volume categories will be allocated more shelf facings than low-volume categories. See Shelf Management.

Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.

Electronic_Fund
a system commonly used in retailing in which a consumer pays for purchases by means of an electronic ...

another definition in the dictionary:

Statistical_Ban-a range of statistical techniques used in analysis in a marketing information system to discover the degree of reliability of the data collected and the relationships within it. See Marketing Information System.

Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.

Brand_Mark
the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of ...

another definition in the dictionary:

Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.

Control_Oriente
a system of pricing in which a product's price is controlled by government or by some regulating bod ...

another definition in the dictionary:

Merchant_Wholes-an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.

Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.


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