another definition in the dictionary:
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.
Date_Code
a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.
see also:
Horizontal_Dive
a growth strategy in which a company seeks to add to its existing lines new products that will appea ...
another definition in the dictionary:
Representative-see Sales Representative.
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commo ...
another definition in the dictionary:
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
Service_Perisha-see Perishability.
Risk_Avoidance
measures including acquiring information, seeking reassurance from family and friends, obtaining adv ...
another definition in the dictionary:
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Microsales_Anal-the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.
National_Market
a marketing manager with the responsibility for the nation-wide operations of a marketing division. ...
another definition in the dictionary:
ENP-abbrev. Expected Net Profit.
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
Clincher
an additional inducement offered to a potential buyer by a salesperson in order to close a sale, ind ...
another definition in the dictionary:
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
Product_Differe-a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two or more products for it, the products, differing in attributes (price, style, quality, etc), are designed to offer variety rather than to satisfy the needs and wants of different market segments. See Mass Marketing, Target Marketing.
