another definition in the dictionary:
Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.
Scrambled_Merch-see Scrambled Assortment.
Deceptive_Adver
advertising intended to deceive consumers with false or misleading claims.
see also:
MRSA
abbrev. Market Research Society of Australia. ...
another definition in the dictionary:
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Mail_Order_Sell-a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the goods are shipped direct to the customer's home.
Selling_Up
a practice in selling aimed at convincing the customer to buy a higher-priced item than the one orig ...
another definition in the dictionary:
Celebrity_Endor-see Celebrity Testimonials.
Liability-see Product Liability.
Sales_Managemen
the process of planning, organising, controlling and evaluating the activities of the sales force. ...
another definition in the dictionary:
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
Assumptive_Clos
a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the p ...
another definition in the dictionary:
Marketing_Servi-independent companies providing assistance to firms in getting products to their target markets, they include marketing research agencies, advertising agencies, sales promotions specialists, marketing consultants, etc.
Customer_Orient-see Customer-Oriented Management.
Promotional_Str
the element of a firm's decision-making concerned with choosing the most appropriate mix of advertis ...
another definition in the dictionary:
Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.
Lexicographic_M-a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc. Thus, the purchase decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, lexigraphic model and determinance model.
