another definition in the dictionary:
Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
Decision_Flow_D
see Decision Tree.
see also:
Iceberg_Princip
a theory that suggests that aggregated data can hide information that is important for the proper ev ...
another definition in the dictionary:
General_Public-all of the people in the society in which a firm operates, within the general public there may be some who view its actions favourably and some who view them unfavourably. See Publics.
Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.
Basic_Stock
the level of inventory required to meet the desired service standard taking into account the expecte ...
another definition in the dictionary:
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.
Product_Portfol
an examination of each of the products manufactured or distributed by the company to assess future m ...
another definition in the dictionary:
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.
Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.
Advertising_Ins
an association representing the interests of individuals within the advertising industry in Australi ...
another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...
another definition in the dictionary:
Extensive_Decis-see Extensive Problem Solving.
Niche_Marketing-see Concentrated Marketing
