another definition in the dictionary:
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called Problem Solving.
see also:
Quality_Modific
any change made to the quality of a product. ...
another definition in the dictionary:
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...
another definition in the dictionary:
Aversive_Factor-qualities about people that turn others against them and may prevent the development of successful working relationships.
Special_Rate-see Commodity Rate.
Brand_Map
see Perceptual Mapping. ...
another definition in the dictionary:
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Blanket_Brandin-see Family Brand.
Channel_Power
the circumstances - economic or social that allow one channel member to control another. See Channel ...
another definition in the dictionary:
Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
Market_Driven_E-an economy controlled by market forces rather than by government action.
Feedback
the mechanism in the communication process which allows the sender to monitor and evaluate the recei ...
another definition in the dictionary:
NQT-abbrev. New Qualitative Technologies
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
