another definition in the dictionary:
Channel_Levels-see Channel Length.
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to determine the most appropriate alternative in a particular situation.
see also:
Sales_Aptitude_
tests used to determine the suitability of applicants for positions in the sales force. ...
another definition in the dictionary:
Freight_Charges-transportation costs involved in shipping goods from producer to customer.
Selective_Expos-the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.
Direct_Marketin
selling to end-users by means other than direct sales contact between salesperson and buyer, the use ...
another definition in the dictionary:
Inventory_Carry-see Holding Costs.
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Distribution_Ch
see Marketing Channels. ...
another definition in the dictionary:
Public_Policy_E-that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups, factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.
Product_Based_M-a marketing structure of an organisation in which staff specialists have responsibility for various products of the organisation (rather than for particular markets), most appropriate when customer needs are differentiated by product. See Market-Based Marketing Organisation.
Information_Ori
an advertising plan or tactic intended to maintain a brand's image over time (rather than to change ...
another definition in the dictionary:
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
Mental_States_A-see Formula Approach.
Restraint_of_Tr
any action which damages in some way another's opportunity to carry on a business. ...
another definition in the dictionary:
Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
