another definition in the dictionary:
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
Decision_Suppor
any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.
see also:
Correlation_Tec
a range of statistical techniques used to discover relationships between diverse elements in a marke ...
another definition in the dictionary:
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.
Brainstorming
an idea generating process commonly used in new product development, the process encourages open com ...
another definition in the dictionary:
Competitive_Sco-the breadth or narrowness of an organisation's focus as measured horizontally by the range of industries, market segments, or geographical regions it targets, or vertically by the degree to which it is integrated.
Bias-see Interviewer Bias.
Product_Item
a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock- ...
another definition in the dictionary:
Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
AFAMI
abbrev. Associate Fellow of the Australian Marketing Institute. ...
another definition in the dictionary:
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Product_Line_Ma-see Category Manager.
Purchase_Intent
the likelihood that a consumer will buy a particular product resulting from the interaction of his o ...
another definition in the dictionary:
BCG-abbrev. Boston Consulting Group.
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
