another definition in the dictionary:
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Closed_End_Ques-a question which allows a respondent to choose an answer from a given list. See Open-End Question.
Deflation
a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
see also:
Combination_Bra
emphasising a corporate or family name as well as an individual brand name in product marketing. See ...
another definition in the dictionary:
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Penetrated_Mark-the individuals or organisations in a particular market who have already purchased the product.
Bait_Pricing
advertising an item at an unrealistically low price as 'bait' to lure customers to a store or sellin ...
another definition in the dictionary:
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
Outside_Order_T-a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.
Delphi_Techniqu
a forecasting method in which a cordinator seeks predictions from experts who revise their opinions ...
another definition in the dictionary:
Audit-see Marketing Audit.
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...
another definition in the dictionary:
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Response_Sellin
a elementary form of selling, common in retailing, in which the salesperson simply responds to the c ...
another definition in the dictionary:
Market_Niche-a small but profitable segment of a market unlikely to attract competitors.
Market_Niche-a small but profitable segment of a market unlikely to attract competitors.
